2020 has already started off with a bang, and as we continue the launch into another decade, we have rounded up 5 key marketing trends to have on your radar…
Video continues to dominate.
It is no secret that video is number one when it comes to content, and in 2020 we will see this platform continue to dominate the marketing field.
With the boom of the social media app TikTok, video (especially live video) will continue to be an integral part of media campaigns. The ability for smartphones to give everyday consumers the chance to become their own content creators means consumers are more switched on and connected with each other, forcing brands to be more authentic, real and transparent than ever.
Netflix and chill anyone?
Let’s get personal…real personal. Standing out in the marketing game is all about connecting with your consumers on a completely different level.
When you want to consider the power of personalisation, Stan, Netflix and Spotify demonstrate this brilliantly. These streaming giants are collectively tailoring recommendations on what, when and how you watch – driving people to remain interested and engaged in their platform.
Drilling down the data and showing consumers what they really want to see is far more likely to drive ROI than simply blasting a wide audience with no consideration behind their behaviours.
“Hey Siri, where’s the best coffee in Melbourne?“
According to Google, around 20% of searches are currently driven by voice and this shows no signs of slowing down, with 61% of those aged 25–64 who already use a voice device intending to use it more in the future according to research by PwC.
Optimising your marketing to accommodate for the increase in voice search is essential in order to cut through and increase your brand’s success.
So how do we do this? By focusing on long-tail, conversational keywords and local search in your content. You’ll have a better chance of getting mentioned by your customer’s smart speakers and are sure to gain more click-throughs whilst increasing your Google ranking at the same time.
Augmented Reality: A new dimension for media.
It is estimated that AR will grow to be a $117.4 billion market by 2022. Augmented reality involves super imposing virtual images over familiar environments – think the ever popular Pokemon app or Instagram’s filters inputting images and characters over users faces.
AR has huge potential for more inclusive media campaigns, with makeup brands adopting filters for people to try on a lipstick or eyeshadow before buying, ultimately giving consumers more control yet more freedom – leading to increased brand trust and interaction. AR will be a huge part of our digital future and presents opportunities for a variety of marketing and advertising functions including storytelling, virtual tours, social media, cross-channel marketing opportunities, branding, and local promotions.
The arrival of 5G heralds a new era for marketers, especially in the realm of digital marketing. The main game changer is faster processing speed. How much faster? Up to 10 gigabytes per second or 100 times faster than 4G. As video booms, faster loading will mean an increase in video content and accessibility; think video chats with no lagging or a full length HD movie downloaded in seconds. We have the chance to reach more people, more quickly and hold their attention – which means more bang for your buck when producing high quality content.
So there you have it – our top 5 marketing trends that will continue to grow in the next decade and beyond.
Embracing different technologies, tools and strategies is key here and is of the upmost importance in order to gain an edge over your competitors in the saturated media market that we live in.
Now, who wants to join and create another TikTok?