Palace Cinemas celebrated the 20th anniversary of The Lavazza Italian Film Festival this year!
We developed and executed strategic national media buys across multiple channels as well as coordinated local area marketing and eDM communication to segmented databases to ensure the festivals were in the hearts and minds of all film aficionados.
See below to step foot (quite literally) into the theatrical world of Italian cinema and witness the true meaning of la dolce vita with our Lavazza Italian Film Festival campaign creative!
La dolce vita…
Presented by Palace Cinemas, the Lavazza Italian Film Festival continues to present the best new contemporary Italian cinema and most cherished classics on the big screen.
For almost two decades the Festival has celebrated Italian language, culture and la dolce vita with an ever-growing audience, last year attracting over 84,000 people nationally.
Viva il cinema!