BossMan Media’s Director, Scott Reinemann, recently sat down with the Good Blokes with a Purpose podcast—part of the Good Blokes Society, where mates gather to share their personal journeys and plans for the months ahead. In this episode, Scott walks us through his start in radio and up to co‑founding BossMan Media.
Give it a listen, you’ll come away inspired.
Visit the Good Blokes Society website and subscribe to Good Blokes with a Purpose on your favourite podcast platform
Transcript
[00:00:00] Intro: It’s the goods. It’s the good blow. It’s the Good Blow Society.
[00:00:14] Shaun Wallis: And welcome back for a new episode of the Good Blos with a. Purpose Podcast, uh, 2025. I still feel like saying Happy New Year. Right. But, uh, we’re well and truly into the new year. We’re, we’re into April and, uh, we’re, we’re, we’re now talking Easters, um, we’re starting to get to, um. Uh, we’ve had daylight savings just, uh, last weekend.
[00:00:40] We’ve lost our, uh, gained an hour, whichever way you wanna look at it, but we’re, we’re back on terms and it’s great to be back, uh, hosting a, a podcast number 11 for 2025, and very special guest. And, uh, now one of our great members. Scott, welcome, Scotty. Good day, Shawnee. How you going, mate?
[00:01:00] Good, mate. Thanks for joining me on this episode of the podcast.
[00:01:04] Scott Reinemann: Well, thank you for having me.
[00:01:05] Shaun Wallis: Yeah, yeah. Fantastic. Well, mate, um, you know, I think the special part and for all our listeners for the first time, because there’s gonna be a lot of listeners to this episode, because your, your, your community and your reach is very mm-hmm. Very wide, Scott. Yep. And, uh, so I look forward to, um, any of the new listeners taking in our first podcast and anyone that’s, uh, tuning in the Good Bloke Society.
[00:01:27] We’re a, a community for men and women because we’ve just had a breakfast this morning. We’ve started with an inspiring, um, breakfast this morning. We’ve listened to the story of Darren Templeton. Uh, we’ve run the Tan and, uh, the Good Bloke Society’s gonna get heavily involved. We’ve run the tan. This year.
[00:01:46] And the main reason for that is because the Run the Tan is, uh, a, uh, an event, um, which of course is running or walking, uh, the, the Tan, which is the Royal Botanical Gardens in Melbourne. And it’s, uh, it’s been created for the purpose of, uh, creating awareness and spreading, um, positivity around, uh, mental health.
[00:02:07] Mm-hmm. And. And wellbeing. So the breakfast this morning was a great start to the day, Scotty,
[00:02:12] Scott Reinemann: it was fantastic. Yeah. And very inspiring listening to Darren without a doubt. Uh, what an amazing story. Like, blew me away. I didn’t know, gosh, what was coming our way. So, uh, very interesting and, uh, certainly be supporting that event.
[00:02:26] I think it was Sunday, the 27th of April. Yep. Sunday, the 27th
[00:02:29] Shaun Wallis: of April. And, uh, one, one of the charities that the event supports, they support a lot of charities. Uh, is outside the locker room, which is one of our major charities. So we’ll go on a bit of a journey there and raise some money as well as, as well as the awareness and, and bring together some of our community and collaborate with, with Darren and his community like we did this morning.
[00:02:51] Um, yeah, so. You know, I think that’s one of the special things about the Good Bloke Society, Scotty, is that, you know, we’ve, uh, created a relationship. It’s, uh, it’s about community. It’s about bringing, uh, men together, as I mentioned, you know, also women. We’re all inclusive. Uh, it’s about creating positive, positive relationships.
[00:03:12] We have three pillars, business, social, and the wellbeing. Yep. Um, and it’s, it’s, uh, you know, we’re a voice in a. And advocate, uh, you know, positive connection.
[00:03:25] Scott Reinemann: And that’s exactly what it is. It’s fantastic. I’ve experienced plenty of that over my, um, well short time within GBS. It’s, uh, a year and a half possibly going on and, uh, yeah, very, very true.
[00:03:36] The connections you create and people you meet and the events we go to, it’s fantastic. It’s wonderful and very fulfilling.
[00:03:43] Shaun Wallis: Yeah. Yeah, mate, so let’s. Let’s start with, um, let’s start with a little bit of your story, certainly, right? Because we heard Darren’s this morning and, and one of the beauties about our podcast and about the, the whole community is everyone has a story.
[00:03:58] Every single person has a story. Um, so let’s, let’s get to know Scotty from Bossman Media. Certainly, you know, you’re a business owner. Yes. Yeah, yeah, absolutely. Yeah. And we’ll get, we’ll get there. But, um, let’s, let’s sort of go back to the start. Let’s, let’s, um, you know, where, where’s Scotty born and bred from?
[00:04:17] You know, where, where, where’s growing up?
[00:04:19] Scott Reinemann: Yeah, right. Oh, actually a Sydney sider. Yeah. Born and bred in, uh, Sydney.
[00:04:23] Shaun Wallis: Well, one big country here. You know, like, I think that, uh, there’s always a, a tribe and a a little bit of territorial, um. Um, passion, you know, between states and most definitely. Yeah. But you grew up in Sydney?
[00:04:37] Scott Reinemann: Yeah, I did. I’ve worked up and down the east coast of Australia. So yeah, the, the, um, uh, the rivalry is very interesting and I’ve experienced it firsthand across all three, but I’ll get to that a bit later. But yeah, most definitely born and bred Sydney side, although having said that, lived in Melbourne, uh, longer than I.
[00:04:52] Lived in Sydney. So yeah, I moved down to Melbourne in 1999. And, uh, where, where were
[00:04:57] Shaun Wallis: you? So born in Sydney. What suburb?
[00:04:59] Scott Reinemann: Born in, uh, in, I was actually born in, uh, right in the heart of Sydney. Okay. I, I was born in Sydney Hospital. Okay. Yeah, yeah, yeah. Sydney. Okay. So where’d you grow up when you were in Sydney?
[00:05:07] And I spent, uh, I spent, uh, in the northwest in Carlingford and Penn and Hills and went to school in Eastwood. Yeah. Okay. And thoroughly enjoyed it. Yeah. Had a great. Uh, wonderful upbringing. Uh, youngest of five. Uh, dad worked for himself. Mum worked. Uh, so the
[00:05:21] Shaun Wallis: oldest four. So just, uh, brothers, sisters, obviously a mix between
[00:05:25] Scott Reinemann: Yeah.
[00:05:25] Three sisters, one brother, although unfortunately, brother’s no longer with us. Okay. And, uh, yeah, he passed away with cancer, unfortunately. That’s sad. Yeah. Yeah. How long ago? Uh. 2020. Okay. Not that long ago. Yeah. At the start of covid. Yeah, just at the start of covid. So Paul bugger got lung cancer, um, yeah.
[00:05:41] Lasted seven years and, uh, yeah. Was he,
[00:05:44] Shaun Wallis: was he a smoker?
[00:05:45] Scott Reinemann: Uh, yeah. In the early days, yes, he was. Yes. Yeah, a hundred percent. So, um. So there’s just the girls and I now. Um, uh, and you’ve
[00:05:53] Shaun Wallis: got a good relationship with the sisters. Yeah,
[00:05:55] Scott Reinemann: yeah, yeah. It’s great. Yeah. Really enjoy it. Yeah. All three are very different.
[00:05:58] One lives in Melbourne, one lives on the south coast of New South Wales and the other in Sydney still. So yeah, thoroughly enjoy it. So, um. I’m smiling because it’s quite funny. Yeah. But, uh, yeah, we have a good time. We don’t see each other a lot, um, due to geographical reasons, but that’s been our whole lifetime.
[00:06:14] Ever since I left school, I moved away straight away. I went up to Queensland, to Central Queensland, uh, working in the wonderful industry of radio. Um, yeah, so over all that time, um, we would see each other and speak, but not a lot, not like other families, you know, where they maybe just move around the corner or something like that and, you know, the kids grow up together and what have you.
[00:06:33] My elder sister’s 10 years older than me, so there’s a big
[00:06:36] Shaun Wallis: gap there. Yeah, there’s a
[00:06:37] Scott Reinemann: bit of a gap. And her kids like, have kids, and my kids are the youngest. ’cause I’m the youngest. So, yeah, it was quite interesting. So, um, but it’s been great. Yeah, we’ve got a great, I’m the oldest. I’m, I’m the
[00:06:46] Shaun Wallis: oldest of three.
[00:06:47] Yeah. Right. So my experience has been older and having younger brothers. Yeah. Right. And then probably, probably looking up to me and, um, yeah, having, having younger brothers, you are on the opposite side. What, what was the experience of being the youngest of five?
[00:07:04] Scott Reinemann: Oh look, it was really weird. I found it like a little bit odd.
[00:07:07] Well, not odd. It was just interesting. Like I, I think the youngest is the favourite and I’m gonna run with that a hundred percent. I reckon so, I reckon so a hundred percent. I think you got away with blue murder to a degree. I mean, you know, doing the right thing growing up and what have you. But, um, your parents
[00:07:21] Shaun Wallis: would’ve relaxed fifth time round on some of the disciplines and consistencies of Yeah, absolutely.
[00:07:26] Bringing up a child.
[00:07:28] Scott Reinemann: Most definitely. So yeah, there was different challenges with each different child of course. And, uh, it was all very different. Um, so having said that, um, look, yeah, it was fantastic. I really enjoyed it. Um, I do remember one thing that you mentioned about bike being the youngest. Um, you know, I saw them always, you know, growing up, going to work, starting careers and going out all the time.
[00:07:47] And I used to think, where, where do they go? What do you mean you’re going out? My brother used to say to me like a Friday night, I’m going out. I said, oh wow. Every week, oh, what, what are you doing tonight? I’m going out. I said to mom, I, I dunno where this out is, but when I get, when I turn 18, I’m going out wherever it is, I’m going there.
[00:08:03] She just went, oh, and just smiled and she didn’t ruin it for me. She just said, yep, you’ll get there one day. You know, as soon as you’re 18. So yeah, then I found out where out was. It was everywhere. It was just everywhere. You just went out, you went to the pub, you went here, there, and everywhere. Look, it was fun being the youngest.
[00:08:18] Um, certainly I think, um. Um, yeah, yeah, most definitely got everything I asked for. And,
[00:08:25] Shaun Wallis: um, and so, so what, what age were you when you moved from Sydney to Melbourne?
[00:08:31] Scott Reinemann: Oh, well, well I basically, when I, going back a little bit before that, so I finished school and the first year I stayed in Sydney ’cause I was working in, uh, at Channel seven in, uh, Sydney.
[00:08:41] And then I got into radio. And to get into radio I had to move into, like, to the country, so to speak. Uh, and I was dealing with a couple of, um, cap City radio stations, WSFM at the time, who, who, you know, took, opened the door when I was knocking on it. Yep. And just said, look, we’ve got a small network of radio stations.
[00:08:57] I think they had about 16 at the time. And they said, look, you don’t start in the big smoke mate, you’ve gotta get out in the sticks and, you know, learn the ropes, cut your teeth. Yeah. And cut your teeth in the whole bit. And I said, oh, that’s. That’s interesting. Uh, what does that actually mean? And they said, well, there’s a job going as a writer.
[00:09:11] I was a copywriter, uh, at four double C in Gladstone. And in Queensland, I said, oh, goodness me. I said, so where, where is that? And they, and they told me, and I said, oh look, appreciate the offer, but I’ll politely decline. And I said, I got home. And I told mom and dad and they’re like, I’m sorry. What? Uh, this is an opportunity.
[00:09:30] You know, you, you take this, you gotta take this out. You wanna get into an industry that’s pretty hard to get into. I said, mother, why would I leave? I mean, I’m living in the lap of luxury. I’ve got a great, I’m having a great life. Things were pretty cruisy. I was thoroughly enjoying channels. I was just working there as a bit of fun.
[00:09:44] Yeah. As in, uh, learning the rope. Just an intern. Yeah, yeah, yeah, yeah. Doing staging props and lighting and, you know, holding camera leads and getting coffee and things like that. But thoroughly enjoyed it. And, um, she said, no, no, no. It’s not the way it works, you know, and when I say the lap of luxury, you know what I mean?
[00:09:57] Yeah. I just having a good time and it was fun. Yeah. And, um, you were going out? Yeah, and I was going out, get to experience out, so, um, oh. Anyway, I changed that decision quite rapidly and uh, yeah. Took that job and went back and. Yeah, que the case tail between the legs. He said, oh, actually, that, that sounds pretty good.
[00:10:12] Knee up in Gladstone. And, uh, off I went, and that was a long time ago now, and, um, ended up having a great journey throughout radio and worked, hence worked, you know, um, well Brisbane, Sydney, Melbourne in radio, but I moved down here. Uh. Gosh, 1999. So yeah, it was fantastic. So, you know, a long time ago now, 25, 6 years ago.
[00:10:33] Yeah.
[00:10:33] Shaun Wallis: So, so just talk through the, the schooling side of things. Were you a good student, but did you, did you enjoy school? What did you enjoy about school? What didn’t you enjoy about. I did enjoy
[00:10:44] Scott Reinemann: school. I, I liked school academically. I wasn’t super gifted, but I, I certainly, the subjects I enjoyed, I excelled at.
[00:10:50] And I think that’s, I see that now in my own kids. Yeah. You have a good teacher, you enjoy it. Natural. If you enjoy something, you apply yourself. Yeah, you do. Well, um, so, you know, I enjoyed that. I did go to a regular state co-ed school, um, for, started there in year seven. By first term of year eight, I was.
[00:11:05] Hauled out and taken to a boy’s private school. And why was that? Well, I think I was just enjoying school too much. The fun side of it and the social side. And you weren’t a fine yourself? I think my parents went, yeah. I think if he stays here, this is not gonna go well. Uh, I wasn’t a bad egg or anything.
[00:11:20] Uh, I, I certainly enjoyed. Having fun and playing up, uh, but in a respectful way. And, uh, you know, and, and enjoying You were a skel way. Challenging. You were a Skelly way. Yeah. Yeah, yeah. I thought it was quite a challenge with teacher and student. I, I found that challenge quite interesting. And, uh, but always respectful, uh, certainly respected my teachers and then, so I did always.
[00:11:39] Shaun Wallis: How’d you cope? How’d you cope with that? Like moving schools? ’cause you would’ve had some friends. Oh, I’ve blown away. You, you would’ve had some friends and you wouldn’t have wanted to leave.
[00:11:45] Scott Reinemann: No, I didn’t wanna leave at all. No. I, I still remember, I still remember in now this age, uh. Going and trying on the school uniform saying to mum, there’s no need for this.
[00:11:53] ’cause I’m simply not going. And, and I just, I was still going. I was trying the uniform on. Yeah. Fits well. Uh, we went down to, um, the school and I had a meeting with the principal again. Still remember this now. It was a Catholic school and I wasn’t Catholic, so I. Learned after that, that I, mum tried to get me in there in year seven, but because I won the Cath Catholic, they didn’t accept me.
[00:12:15] So, but I did get in in year eight. Okay, so
[00:12:17] Shaun Wallis: she wanted you to go there from Yep.
[00:12:19] Scott Reinemann: Yeah, just, yeah. Yeah. So, um. Uh, brother William was the principal and he was wearing what he was wearing and I, I couldn’t speak, I was just staring at him going, what is this? And, uh, I didn’t quite understand it ’cause I don’t have a religious background.
[00:12:32] Yeah. And a fair play if you do, I’m, I’m more than happy with that. Yep. Uh, and, and he had a massive German shepherd called Wolf. Well, who sat at this front door of his office, and I love the German Shepherd. I’m a, I’m a big dog fan. I’ve got big dogs right now. Uh, so mum chose all my subjects. I, I couldn’t speak no word.
[00:12:50] I was so gobsmacked. I’m like, well, what am I doing here? I’m not going. Why are you wearing what you’re wearing? What’s this cross mean? And why they all boys out there? Where are all the girls? I just kept looking. Wow. Opened your eyes. To a, yeah. And so different world. Yeah. Still, um, protesting, you know, and pleading my case and I’m not going, went home.
[00:13:09] Uh, next day mum dropped me to new school and there I was. I’m like, oh my word. Uh, so yeah, it was very interesting. And, uh, I, I didn’t know anyone I. Actually, I think I recognized some fella, like one of the guys, I think one of the kids, because it was, yeah, yeah. They, I may have known in my neighborhood, but you know, obviously we’re at different schools and then yeah, all went from there, but really enjoy, like, once I got into it, really enjoyed it.
[00:13:32] Um, so,
[00:13:34] Shaun Wallis: so do you look back now, um, you know, do you have any friendships? From that school. Yeah. Yeah, course. Yeah, absolutely do. Yes. Yeah. Yeah. One of my
[00:13:41] Scott Reinemann: really great mates is, um, I met him at that school. Yes. Yeah, yeah, yeah, yeah. We’re great buddies. One of mates sort of, when you, you look back
[00:13:47] Shaun Wallis: now and you think of the sliding doors and you think, well, if you had of, you know, put enough tantrums up and well, the school hadn’t accepted you, you know, you, you, you.
[00:13:58] Obviously most probably don’t have that friend in life. Absolutely. You obviously would have another great friend from the other experience, the other school, but it’s just, uh, I guess it’s just a, a sliding door moment. We all have him and, uh, we, we still have him, you know?
[00:14:10] Scott Reinemann: Yeah, most definitely. Yeah. Yeah, yeah.
[00:14:12] I’m more than grateful, let me tell you. It was the best. Decision, uh, my parents ever made for me. Good. Uh, yeah, but gee, that’s a long time ago now. But yeah, thoroughly enjoyed it and really respected and enjoyed my time there. Respected the, uh, you know, all the teachers, they were a mix. They were the religious ones and the non As in regular teachers.
[00:14:29] And they respected my views. That’s what I found. It was a two-way street. They didn’t try and. Pile any, their beliefs on me. And I, that’s why I have respect for everyone’s beliefs. As long as you do the right thing, keep to yourself, you know, to a degree and just believe in what you believe and they need to shove it down anyone’s throat.
[00:14:44] Shaun Wallis: Mm. Um, early days, you know, obviously your parents, your parents still alive?
[00:14:49] Scott Reinemann: Uh, dad, no. No longer with us. No, he passed away, uh, just before my son was born, so 17 years ago now. Which, gosh, time flies, doesn’t it? Yeah. Mum’s, uh, 90 and quick. I had unfortunately had to pop her into, um, aged care just last year, late last year.
[00:15:04] So yeah, she’s, um, sitting in, uh, one of those homes now. Yeah. Which I never to this day would imagine that would’ve happened because she was a very strong, independent woman. Mm-hmm. You know, she ran a business as well and she worked hard and, um, she was. Always not a woman’s right. Women’s rights type thing.
[00:15:20] She just, it was just, we just did stuff, you know? And, and there was, you know, I saw them both as leaders, mum and dad, not, there was no agenda role there. Yeah. Yeah. Which, that’s the way I grew up anyway. Yeah. Yeah. So, no, no. Um, unfortunately, oh yeah, just mum. But you know, I don’t, yeah, that’s. We’re at the, uh, end of that.
[00:15:38] Yeah. I’ve been the youngest strategy Yeah. Being the
[00:15:39] Shaun Wallis: youngest child and obviously with, with five. Yeah. Yeah. Um, you know, by the time they have you and you start growing up into those teens, they’re, they’re obviously Yeah, absolutely. An older age. Yeah. Yeah, yeah. Yeah. And, and did you, you know, ’cause we spoke about it, the breakfast this morning, you know, Darren displayed a really, um.
[00:15:58] I guess a good, uh, good symbolic graph of life. Mm-hmm. You know, and it was just an, you know, an up and down graph and he spoke about in his early teenage years and until he is later in life, he didn’t experience too many lows and he wasn’t experiencing too many highs. It was just a bit of a, a normal pattern of, of life just.
[00:16:21] Living and gonna school and having friends and not having any major issues occur or any tragedy. Mm-hmm. Um, you know, was that, uh, how, how was, how was your sort of first
[00:16:33] Scott Reinemann: 20 years of Yeah. Very much. No lows whatsoever. Yeah. Yeah. No lows, no sickness in the family and all beyond, uh, you know, and, you know, career wise, all highs ’cause, but I, I was doing something I was very passionate about and what I loved.
[00:16:46] So, you know, always striving. So working. What we used to call then country radio into regional radio, which are your markets, like your Wollongong’s, Newcastle’s, Geelong’s, uh, and then moving into Cap City Radio, you know, that, that, so they were highs. I was
[00:17:00] always climbing the ladder, so to speak, and achieving, um, career highs.
[00:17:03] Uh, life though. Oh, and I was enjoying life, you know, wonderful people, great friends, uh, from that industry. Still have some dear mates to this day from that industry, which I met 30, 40 years ago. And. Yeah, but on the, on the, that side of it, the life, there were no lows whatsoever. And, and I remember having this discussion with my mother.
[00:17:22] Not long after that, it all started. I’m like, why did we have that discussion? And uh, yeah, I can’t remember the first one, but someone got crook, you know, someone got sick. Uh, and then things started to happen. And, uh, yeah. That, and, but it, it’s an age thing. It’s the, as you progress through Yeah. Get older demographics.
[00:17:39] Yeah. So it’s just naturally gonna happen.
[00:17:42] Shaun Wallis: And were, were you a, a, you know, the good bloke society, we’ve got a very sporting culture. Were you Yeah. Were you, were you a sporting kid?
[00:17:48] Scott Reinemann: Yeah, I grew up playing rugby league, uh, rugby union, uh, followed rugby league being a Sydney sider. And, um, uh, but grew up playing rugby union and thoroughly enjoyed that.
[00:17:57] Uh, started I think when I was six. Uh, so you know, you’ve got the full length of a rugby league, a rugby union oval. Uh, we used to play at the back 22 and run across it. And, uh, I still remember my first try. I went right over the dead ball on, I still kept running, so I was that excited and they just give you the try anyway.
[00:18:15] Of course. Um, but yeah, that was, uh, I really enjoyed that and I played rugby all my life. Uh, basically up until, um, teens, until I got, you know, mid teens. So I got my first job, uh, as in a school job outta school like. Yep. After, whilst I still at school. After school, yeah, yeah, yeah, yeah. Delivering
[00:18:31] Shaun Wallis: the papers or, um, yeah, my
[00:18:33] Scott Reinemann: brother did the papers.
[00:18:33] I got a job at the rollerskating rink to teach people how to skate and I couldn’t skate. I taught my way in. There you go. I’d never put a set of roller skates on in my life and. My job as an instructor.
[00:18:48] Shaun Wallis: That was, that’s hilarious. It was year after. It’s amazing what you can talk where, where you can talk your way into Yeah, absolutely.
[00:18:54] Yeah. Yeah. So I, gift of the gats, it’s a great asset to have.
[00:18:57] Scott Reinemann: Well, what I said to the, uh, to the manager or boss, whatever at the time, again, while ago. Um, so there was a, the learner’s corner, um, so I said, look, that’s the best. I take them down there and not go on the main rink, so I could hang on as well.
[00:19:09] Right. I would just make them go up and down. I was trying to learn to skate. It didn’t take me that long to learn, and I ended up doing, I ended up and did that as a bit of a sport. Actually. We did speed skating and used to skate. Okay, so you got pretty good at it. Yeah, yeah. And we used to race against other clubs and the whole bit, so I.
[00:19:26] Yeah, but I still remember the first day I said, um, I,
[00:19:29] Shaun Wallis: you must have been, I reckon you were a cheeky kid, Scotty? A little, yeah. Oh, a little.
[00:19:37] Scott Reinemann: Yeah. My mum always said to me, you know, you could, yeah, you got more front than Meyer and you could sell ice to the, you know, those things. That’s Eskimos and all that could trades there.
[00:19:45] But, um, it was fun, but it was all done in with fun and respect. Don’t get me wrong. I was never, never disrespectful to someone. And I think, yeah, just talk and. Talk. The talk. Yeah. I still remember the guy who owned the roller skating rink. I think I was like 12. And he said to me one day, can you wash my car?
[00:19:59] And I’m, well, I’m gonna wash your car, mate. I don’t, that’s not part of the job description. I’m a skating instructor, you know, that’s quite well to do. Until I found out he had a big flash Mercedes and he said, you can drive it down to the car park. Yes. And I drove it down to the car park and washed it.
[00:20:14] And you know what I did, you know the um, symbol, I broke it. I’ll never forget that. Yeah. And yeah, so I went up to the local supermarket, bought Super Glue. Yeah. I sna it broke while I was watching it. The voice. Remember that? You just washed it too hard. Yeah. I was so excited. The Mercedes. Yeah. Uh, so
[00:20:31] Shaun Wallis: you, so so what’d you do?
[00:20:32] Go to the supermarket? Bought
[00:20:33] Scott Reinemann: super glue. Yeah. Glued it back on. Never told him.
[00:20:39] Shaun Wallis: Oh, that, that is hilarious. That that is something that probably did happen or would happen to me. Actually. That’s, uh, that’s a classic. I wonder if anyone else can relate to that out there listening about anyway,
[00:20:52] Scott Reinemann: but yes, it was a, that was fun time. So yeah, it was, uh, yeah, it was a great, I really enjoyed my childhood and enjoyed the journey.
[00:20:59] We lived in regular suburbia and uh, but we had bushland near us, which was great, which could never be built out. It was a creeks and what have you, you running through it. Yeah. And you know, it was, it was in the day where you went out and came home later at night. We lived in a cul-de-sac riding on bikes and fishing and.
[00:21:13] We had tennis tournaments in the cul-de-sac cricket. Um, you know, we had a pool so people would be around, you know, it was a lot of fun. Yeah. I really enjoyed it. Yeah. Yeah.
[00:21:22] Shaun Wallis: Okay. And what, what gets you what. What gets you into channel seven there, obviously, because that’s the start of, uh, media. Yeah, it was.
[00:21:29] And, and, and radio. So is that, is that, um,
[00:21:33] Scott Reinemann: look, in year 10 and year 12, uh, so I went on, I did year 12 for the simple fact. I didn’t know, I didn’t know what I wanted to do. Yeah. But I wanted to work in, in, in the industry of radio and or tv. In what capacity? I had no idea. I just, it was. It for some reason it just appeals to, to me.
[00:21:47] Appealed to you. Yep. I listened to the radio as a kid, you know, from a very young age and used, used to have it on and I guess it was like, it was, you know, it was back when it was a real friend and you know, you had it on and it was like you were communicating with someone. And I’d listen to the footy on the radio and.
[00:22:01] You know, uh, it was just really in, I found it interesting and I thought, what goes on in there? And, um, you wanna know more? Yeah. So I did work experience in year 10. I did, um, channel set, uh, A, B, C and what they call WSFM now. So I did a week at each and then, uh, in year 12 we had social work and we had work experience, and I did the same again.
[00:22:19] And I thought, yeah, this is the industry for me and. Lo and behold, my neighbor moved in, a neighbor, a new neighbor, moved in and he had a TV show on Channel seven.
[00:22:30] Shaun Wallis: Wow. Right. And I’m like,
[00:22:31] Scott Reinemann: wow. It was a be do it yourself type show. Just before, um, you know, they really took off and became, you know, all the rage.
[00:22:38] And I, I didn’t know this. I came home and mum told me that and I said, what are you talking about? And she said, oh, well, they. Closed off the cul-de-sac and they were filming at his house. But I, I, I was either away or doing something ’cause I wasn’t there that day. You would’ve been
[00:22:50] Shaun Wallis: out.
[00:22:51] Scott Reinemann: I was out actually.
[00:22:52] I was out. And so I went and introduced myself and he just, and he was old school and he said, you know, told me how tough the industry was and so on and so forth. And, you know, if you really want to get into this industry, you’ve got a year left of school, uh, you know, you’ve gotta work hard and you’ve gotta show me.
[00:23:07] There’s no one’s gonna hand you anything. And, um, he gave me this piece of advice. He said, if you wanna get behind the cameras, get in front of them first. And I said, oh, I don’t wanna get in front of a camera. And he said, you know, like, as an extra, you know, and, and you know, there’s plenty of that work around.
[00:23:22] And he said, you’ll get to see what goes on. And, uh, I, I did that, uh, on his advice and I ended up getting lots of work. So this is my last year of school and then especially my first year out, uh, where you have the time and I. It got a lot of work and it was really good. And I ended up doing, um,
[00:23:38] Shaun Wallis: anything of noteworthy, anything of, uh, you know, were you in the background of, um, man from Snowy River or No?
[00:23:45] Scott Reinemann: No, no. I was in, I did work with a production company, so it did work ’cause I got a job with this production company, um, back, I was working on a film called, uh, shout, the Johnny O’Keefe story. Uh, worked on a film called Traveling North. The Star was Graham Kennedy with a few other people. And, um, I would be on set and.
[00:24:03] I would hang around these people and say, what are you doing and what do you do? And all this. And they’re like, can you go away mate? You’re an extra. Like, don’t talk to us. And I’m like, no, no, no, I’m really interested. You’re like a
[00:24:11] Shaun Wallis: water boy at the uh Yeah, totally At the footy club.
[00:24:13] Scott Reinemann: Yeah. Yeah. You just, you’re laughing.
[00:24:15] And, um, I really found it interesting and, and when they really understood that I was interested in what they were doing, um, I actually got a job with that production company and worked on a couple more films and what have you. So I did that for a year whilst working at, and, and I did end up getting into Channel seven, but um, my neighbor made, um, after I showed him, you know, what I was doing and I was knocking on doors and I used to write to people and ring them and I would literally go and knock on their door as well.
[00:24:41] And that, you know, blew a few people away and it was great. So people opened doors and spoke to me and if they didn’t have any work for me, which a lot didn’t, they gave me advice. ’cause they said, you, you, you’re here. Good on you. You know? And so I think a lot of people forget that it’s still. You, you should be doing that, you know?
[00:24:56] Yeah. You’ve gotta show that you can gotta put yourself out there. Yeah. You’ve gotta put yourself out there. So I ended up getting a job at Channel seven and I was mainly working nights ’cause we were doing pro um, staging where you’re building the sets for the filming the next day. And uh, so you’d build those overnight.
[00:25:09] Yep. And you know, on shows like country Practice and Sons and Daughters and. The one we can’t mention. Hey, dad. Can’t mention that anymore. No. But um, yeah, so look, it was really interesting, so yeah. Really loved it. Yeah. Yeah. It was
[00:25:23] Shaun Wallis: a stellar time for, uh, Australian TV though. Like, it was huge. You know, like the, uh, you mentioned a couple of their sons and daughters.
[00:25:29] Yeah. Uh, the Sullivans. Yeah. Um, you know, any one of our, our vintage would remember. Um, you know, country practice was the other one you mentioned. Um, yeah. You know, they were all funded prisoner. Oh, prisoner was huge, wasn’t it? Yeah.
[00:25:45] Scott Reinemann: And growing up in Sydney, like Channel nine was number one, I mean, owned by, you know, the legendary Kerry Packer.
[00:25:50] And God did, he just, they pumped that number one thing. And now when I working in the industry, I understand di uh, ratings and everything now, so. Yes, they were number one, but it was interesting, you know, what were they number one in? But that doesn’t matter. But Channel seven were on their own and they funded all their own productions.
[00:26:07] And so, and they were, they were phenomenal. It was amazing. And this is back when you had massive TV stations, what have you now they’re just an office block now, or floor on an office. But, um, yeah, really interesting. Yeah,
[00:26:18] Shaun Wallis: definitely changed the landscape.
[00:26:20] Scott Reinemann: Yeah, totally. Most definitely.
[00:26:22] Shaun Wallis: So, so, um, yeah, so let, let’s, let’s sort of go back, but go forward.
[00:26:26] Um, Gladstone. So h how long, how long, talk us about that first experience of moving outta your comfort zone and moving out of the, going out, um, zone and moving into a, you know, it was a new community, a new, new, you know, a new territory. How, how do you, how do you.
[00:26:43] Scott Reinemann: Yeah, it was pretty freaky. I must admit. I was, I was quite taken aback and thought, oh, I, you know, what am I doing?
[00:26:48] ’cause I’d never really gonna school the first day with,
[00:26:50] Shaun Wallis: uh, not knowing anyone.
[00:26:52] Scott Reinemann: Yeah, most definitely. So off I went. Um, I had a car, so I drove, I I left home, drove outta the driveway, [00:27:00] still waving, but you, I was the last one to go. I think secretly they were cheering, uh, whilst, you know, pretending to be sad that the last.
[00:27:06] One was leaving the nest and they had the whole place to themselves, which was great. I drove my car to Central Railway Station because I took it with me to Queensland. I didn’t do that driving my own. So I put on the train, I got the train up there and, um, got there and I, I just was like, what is going on?
[00:27:21] You know, I just stayed in a hotel for two weeks. I was there on my own and like, it was just bizarre. And then, uh. You know, when I say bizarre, yeah, it was just different. But you just take it on the chin and you just get on with it. So, you know, and then you realize other people are in the same boat. It would’ve, same boat would’ve you
[00:27:36] Shaun Wallis: would’ve been questioning, oh, Jesus, is this the industry I really want to get into Now I’m Oh, most definitely.
[00:27:40] Yeah. Now living out of, you know, the, the, the, the fun side of life
[00:27:43] Scott Reinemann: and you’re living in a big flash, cosmopolitan city going to a very small country town. Yeah. Where those people are very, can be very interesting. Yeah. And um, you know, and they’re like, well, you know, they’re like, hang on, big city boy here, you know?
[00:27:56] You know, like a bit standoffish. Yeah, of course, of course. Um, and so I, I found that really interesting. Um, but you know, there were other, other people who, who started and came along, you know, within a, a, a short timeframe when I started and they were in the same boat. They’d moved from there, home state, or uh, hometowns and they to get into radio to do something that they loved, you know.
[00:28:18] But a lot of the people on the admin side were. Locals, I guess, or, or not far from there. You know, they, you know, for example, one may have been from Townsville or something, you know, so they didn’t move far from home. But people on the production side as I called it, you know, so your announcers, your riders, people in studios and what have you, they’ll travel everywhere ’cause they need to start.
[00:28:37] Down the bottom and work their way up. Yeah. So there few, how
[00:28:40] Shaun Wallis: long, how long did you finished staying in Gladstone?
[00:28:42] Scott Reinemann: I, I actually stayed there one year. Yeah. Okay. I, I sent myself a challenge and said I’m gonna be in Cap City Radio in one year. Yep. So I started, um, worked and I thoroughly enjoyed it and it was a lot of fun and again, met some nice people and then, um, started, you know, reaching out.
[00:28:56] So in 12 months there and then I moved to, uh, Brisbane radio. Yeah. Okay. Yeah, which was fantastic.
[00:29:03] Shaun Wallis: And, and so let’s. So how long, how long is the journey? Like talk, talk, talk us through that next phase, you know, that and, and moving to Brisbane and then, you know, when, when does Boss Man Media, ah, well boss in gear, right?
[00:29:15] Boss man, you know. Yeah, right. So let’s,
[00:29:16] Scott Reinemann: well, the radio journey, uh, was over a long period of time, you know, uh, 20 odd years. Uh, ended up working, as I say, Brisbane, Sydney, uh, Sydney was, was the goal for me. I wanted to get to Sydney Radio because that was my hometown, and I, I achieved that and I ended up working in the, um.
[00:29:33] Early nineties at two UE in the day of your John Laws and Alan Jones and what have you. And it was a real powerhouse radio station and it had the voice of the country literally because of Lawsy. But, um, very interesting. And to see that sort of power and what they could wield and what, you know, being a voice of not just a city, uh, but of, of, of a country.
[00:29:53] And I mean, I saw prime ministers come through the front door, you know, to, to to, to work it in their favor for that exact reason, because. You know, he was networked to so many radio stations across the country. Well, that’s
[00:30:03] Shaun Wallis: such an audience, right? You know, a massive, yeah, massive audience. Yeah. Yeah. It was phenomenal.
[00:30:06] So what, what were some of the most famous people you saw go through those doors?
[00:30:10] Scott Reinemann: Oh, at, oh, in, oh gosh. I mean, everyone from, believe it or not, um, everyone from sporting people to, you know, the greats of sport, uh, to, to prime ministers, uh, to rock stars, you know, it was phenomenal. But it’s funny, I just had this recollection, one story there.
[00:30:27] Um, I was right, so I was a writer there and I, I was writing for Lawsy and. And, um, that’s right. I just remembered this. I had to write for, um, I had to write an ad because the West Indies cricket team was here. Now cast your mind back. Do you remember the day Brian Lara Clive scored? Um, 411?
[00:30:46] Shaun Wallis: Yeah.
[00:30:46] Scott Reinemann: Uh, at the SCG.
[00:30:48] Yeah. Well we had a function that night in Sydney. ’cause two, you, we broadcast the cricket as well, right? Yep. Anyway, um, so Desmond Haynes was coming in to voice an ad, and then I got a call from his, uh, management saying, oh, it’s not on, you know, we’ve
[00:31:00] canned it so he’s not coming in to do it. I’m like, no problem.
[00:31:02] So I go get on with my day and away you go. And then, uh, get another call from the reception downstairs and they said, um, Desmond Haynes is here. Uh, the Cricket the West in Cricketer. And I said, oh, well it’s been canceled. I went through the story, I said, well, he is here to write the ad. Well, studio had been booked out, so we had to rearrange everything.
[00:31:20] So I had half an hour. So I went down as a young fella, you know, I was only in my early twenties. And I went down there and I went, oh, good day mate. How are you? Just had a chat, not really understanding of how much of an icon this guy was and ’cause I had a half an hour to kill before we could get into the studio.
[00:31:33] So I just sat there and just had a one-on-one with him and just talked. And just chatted and we’re just talking about stuff and this, that I’ve never forgotten that. And we were just having a great chat and um, I told him all about the radio station. I said, we broadcast rugby league, we broadcast the cricket.
[00:31:46] You know, these are some of the people who are on air and, you know, gave him the lay of the land. And it was just fascinating and I. And I asked him about Australian crowds and what it’s like coming to our country and playing in these massive arenas. Uh, he said it’s fantastic, and he loved the [00:32:00] challenge, and he said, but your crowd’s very different to our crowd.
[00:32:02] He said, in our part of the world, man, we just have a good time. And he said, you know, where we were having a different good time. I, I, I took that as, uh, where, you know, there was a lot of, um,
[00:32:11] Shaun Wallis: more serious about the, about the competitive side probably, and the, and the winning versus the. Just getting out there and hitting runs and bowling wickets.
[00:32:19] Scott Reinemann: Yeah, absolutely. Yeah. So look, it was, that was an amazing, and that was something I’d never, in my wildest dreams, you know, um, so I got to have a chat and one-on-one with him and, um, at, at that particular, oh, I went to a lunch once with, um, so Richie Benno and, okay. Yeah. And I, I, I. I sat next to Richie. Yeah.
[00:32:37] 22. And I introduced myself. And, uh, he intro, he was the kindest, most general man. And, uh, you know, again, having the li the, um, you know, very lucky to have the access to people like that. Yeah. You know, and, but it was wonderful. And I, I think I, again, over my time, so being, um. You know, working in that industry, having, uh, in some radio stations had a non-air role.
[00:33:00] So got to interview a lot of people, so Yeah. Did get to meet lots of, lots of different people. Um, yeah. Way too many to mention, but, you know, it, it was really interesting and very fascinating, so, yeah, it’s, it, it blows your mind some of the things they’ve done.
[00:33:14] Shaun Wallis: Yeah. And, um, so when did, when did you decide that, uh, going out, working for yourself?
[00:33:20] Oh yeah. I might Is something
[00:33:21] Scott Reinemann: you wanna do, right? Yeah, absolutely. So, uh, what I did was I was always working on the production side of radio, so on the creative side. And I decided I moved to Melbourne, uh, a change in life. Excuse me. What I did, I was actually working at I 98 in Wollongong. So I, what happened?
[00:33:38] I did two ue, I left two UE and I went overseas for three years. I went backpacking. I. Always want to do that. Bought a one-way ticket and flew from Sydney to Rome and then went there. Good decision.
[00:33:47] Shaun Wallis: Did you enjoy that? Oh
[00:33:48] Scott Reinemann: hell yeah. Oh God. Skelly
[00:33:49] Shaun Wallis: wag, Scotty. Oh God, gee. Hey, cheeky Scotty. Hey. Yeah, three years going out.
[00:33:53] Scott Reinemann: Scotty walking around, uh, Europe and the UK and what have you. And yeah, had an absolute ball and um, a few bar
[00:33:59] Shaun Wallis: jobs there.
[00:34:00] Scott Reinemann: Uh, I did that last. I didn’t wanna get stuck in the Rutten of going to London and working there, so I did that last, no, my first job in Europe was, um. In Lan in Ireland. Uh, I was over on the West coast and I’d come to an end of, I’d run outta money and dolan’s a tiny little place.
[00:34:17] And I’m like, oh, okay, well I need to get a job. So I just knocked on every door. It’s a very tiny, tiny, tiny tourist mecca though, ’cause Cliffs morea there and a Airbnb, A a BB guy said, oh, we’re looking for a chef. Can you cook? I said, can I cook? Oh my word. Oh, I can, I can ice skate too. Roller. I said, absolute.
[00:34:36] Yeah, well, I, I said, yeah, absolutely. I cook. And, uh, I’m like, okay, so I got the job and I’m like, okay. Um, so I rang some relatives I had in Glasgow and I rang back home and I said, can you send me some recipes? ’cause I’ve gotta cook and I’ve gotta create a recipe for the, for um, dinner. Dinner tonight. A dinner recipe.
[00:34:53] Yeah. So.
[00:34:56] Shaun Wallis: What’d you go with it? The old chicken schnitzel and gravy. Remember?
[00:35:00] Scott Reinemann: I honestly can’t remember, but I soon learned that as long as it’s, well, they’re all tourists, but the Irish, I had to cook for the family as well. I had to cook for them as well. So I’m like, but they gave you lodgings and everything.
[00:35:09] That’s how it worked. Um, so look, I pulled it off and um, actually to this day, I still. I can still make a wicked vegetable soup with two secret ingredients, believe it or not. And this is what used to see, I just talk about that. So if something else was a bit off, I’d just talk about how good the vegetable soup was.
[00:35:24] Right. So it’s a can of Guinness, of course, you tip in there and a teaspoon of Vegemite. So it brought the two cultures together. Oh good. And that was a great talking point and I still make it like that to this day. There go. It’s fantastic there. So, no, I was very lucky to work, uh, as a. Uh, a chef. A chef I cook.
[00:35:42] And then, um,
[00:35:43] Shaun Wallis: how many, how many chefs hats did you,
[00:35:45] Scott Reinemann: how many Michelin stars? Michelin stars? I stole a few. No, but, um, no, uh, it was, uh, very lucky to do that. I worked in Paris as a au pair. I worked as a nanny. Okay. And looked after a little fella, worked for a, um, a same sex couple and, and they were
[00:36:00] lovely and she was just an amazing lady.
[00:36:02] And, uh, it said male au pair wanted and live in lodgings as well. And I had, was there with my girlfriend at the time and I had working for two ladies, so I said, this is the job for me. I was very lucky to get that job. I stayed there for quite a while and. Um, then I went from there and I was in Portugal and I worked at, uh, down on the Algarve and just flipping burgers in a, a, a Danish fast food takeaway shop called Dan Hot.
[00:36:28] I still remember it owned by a Danish couple. It was great. So I just flipped burgers. Uh, and then I did go to England and I ended up, I worked in two pubs there as well before I came home. So it was fantastic. Yeah. Cool.
[00:36:38] Shaun Wallis: Time in your life. Yeah. Yeah. Had a great time. So you come back and you think, okay, I, um.
[00:36:44] What’s next, you know?
[00:36:45] Scott Reinemann: Well, yeah, so I, uh, uh, so yes, I was in, I was in Wollongong. I was at I 98. I was working there, uh, as a breakfast producer, and I was filling in on air occasionally when they were on break and what have you. And, um, I, I knew the general manager quite well and I’d worked with him previously.
[00:36:59] Uh, but the. Content director who was my direct boss, we didn’t get on at all. He didn’t like the fact that I knew the GM very well and the GM literally gave me the job. I was at Hits fm in Bundy and I got a call, I’m on air and he said, what are you doing? I said, well, I’m on air. No, but I said, I’m having a chat and working here and thoroughly enjoying it.
[00:37:14] He said, if you wanna come back to Wollongong, please do so. I cut along the story short. I did. I didn’t get on with his content. Content director at all. So I lasted, I think just over a year and he, he won in the end. So I got the ASRS and um, I’d just broken up with my girlfriend that same week and I thought, oh, this is going well.
[00:37:31] You know, so maybe that’s one of those Eves, isn’t it? Where it is headed to a low, yeah. Yeah. So I thought, goodness, low point of the gracious. Yeah. I thought, okay, so I don’t have a job, don’t have a girlfriend. I said, well, I can’t afford rent. Uh, and I thought, oh, I dunno what to do. So I, I had two dogs at the time.
[00:37:46] Boss Man and Arley River. Yeah. Which I’ll get onto. And uh, so I thought, I dunno, I, so what I did, I packed up my house and put everything in storage at my sister’s place. And then I drove, got in the car and I drove up to the motorway and I sat there for a while and I thought, well, right is Sydney, left, is Melbourne.
[00:38:05] And I just sat there on my own. I thought, oh, which way do I want to go? And I thought, well, I’ve lived in Sydney. I’ve worked in Sydney, haven’t worked in Melbourne, haven’t lived in Melbourne. So hit the indicator and turned left.
[00:38:15] Shaun Wallis: There you go.
[00:38:16] Scott Reinemann: And just stepped on the gas.
[00:38:17] Shaun Wallis: Jeez. The easy decision was to go right and go home.
[00:38:20] Scott Reinemann: Absolutely. Go
[00:38:20] Shaun Wallis: everywhere where
[00:38:21] Scott Reinemann: we, you know, so familiar ground’s. Too comfortable. Yeah. Yeah. So I thought I’ll take on a new challenge, and I just kept going, left. And then as I was driving, I thought, goodness me, who do I know in Melbourne? And. I did, I remembered, I did know a couple who lived here and I rang and I said, oh, gday had a chat.
[00:38:37] I used to work with this fella and um, he and his wife lived, uh, here. And I said, um, oh, you know, if I ever come to Melbourne, would it be okay to stay? And he said, absolutely. You’re more than welcome. I said, tops, I’m on my way. I’m but
[00:38:50] Shaun Wallis: 45
[00:38:50] Scott Reinemann: minutes
[00:38:50] Shaun Wallis: away, wonder Yeah. Get the kettle on.
[00:38:53] Scott Reinemann: Yeah. It was wonderful. So I stayed with them.
[00:38:54] They were great friends. And, uh, that was, that’s what brought me to Melbourne. That, so I freelance wrote for a while down here and, uh. Did stuff like that. I was freelancing for a w and then I went, um, I thought I’m gonna get into sales. And I went into sales at a RM, which is Goal 1 0 4 and KISS 1 0 1 0.1.
[00:39:13] And I went into the sales side and worked in sales, direct sales for about five years. And thoroughly enjoyed that. Uh, because I was, wasn’t a sales job to me. I was just, I was relationship. I was selling RA radio, but, you know, and I was doing the right thing and. Uh, I really met some great people outta that.
[00:39:28] Um, again, you talk about, you know, people you meet and I’ve got a great mate out of that who was a client that I cold call one day. Um, to this day we’re still great mates 20 years later. And I, I, I was doing that thinking and it just, I just always wanted to work for myself. I, in what capacity? Again, I wasn’t a hundred percent sure, but I knew I wanted to work for myself.
[00:39:49] Uh, so it, it, that’s how it evolved. So I was in the sales side and you need a good, um, sales, you know, a background to, to work, have an advertising agency and a marketing and communications company. So that’s what got me into it. And then, you know, it just came along one day and I thought, well, met Jan, my business partner and, you know, we were talking about it as well.
[00:40:08] We were working in radio together and it just evolved from there. And we thought, well, you know, we can talk about this all we want. Let’s go and do it one day. You gotta do it. Yeah, yeah, yeah. So we registered
[00:40:17] Shaun Wallis: business and boss man. Boss man media’s. Yeah. Born. He was
[00:40:20] Scott Reinemann: born. Yeah. Absolutely. So that was why boss man.
[00:40:22] Uh, boss man. Uh, well, boss man is, um, boss man. Uh, you’ve met Jan. Yeah. Uh, so she’s the boss and I’m the man. And
[00:40:33] Shaun Wallis: I like the analogy. I like the way that that’s, uh.
[00:40:36] Scott Reinemann: Yeah, absolutely. So, you know, as we all know, fellow know, good know there’s a story behind every story. There is a great, it is a great story, but it’s also the name of my rottweiler, uh, that I had at the time.
[00:40:46] And, uh, I had two Rottweilers at the time, boss Man and Arley River. And I said to the big fellow, I said, I’m gonna name my business after you mate. And, um, I did. And uh, yeah, we registered Boss Man and then the following year we went into it and all guns blazing.
[00:41:00] And you know, we’ve here 17 years later, we are here and we’ve had a hell of a journey.
[00:41:03] It’s been. It, it’s been amazing ride and, you know, yeah, the, and like anything and what we saw this morning with the graph of the highs and lows, of course that’s what we’ve experienced over the period of time. And it’s, it’s been super tough. Um, you know, when, when it’s hard, it’s hard and you’ve gotta get through it and rebuild and onwards and upwards and, um, when it’s great you’re flying and you’re having a ball and, you know, life’s grand, isn’t it?
[00:41:27] But yeah. Yeah. It’s fantastic. It wouldn’t add it any other way. No. So thats how Boss Man was born.
[00:41:32] Shaun Wallis: There’s a lot, lot of challenges in. Running a business and, um. Yeah, you, you, you, you, you sort of just, just mentioned then. Um, so what, what’s, just, just give us a, a quick overview of the specialties and the services that Boss man.
[00:41:47] Oh, yeah. What we do Bossman Media. No, absolutely provide, because since you’ve joined the GBS, you’ve actually created some good, healthy relationships through our community.
[00:41:56] Scott Reinemann: Yep. Yeah, absolutely. I have Sean. Yeah. Yeah, a hundred percent. And, uh, and still building them, which is fantastic. Of, so, yeah. So look, uh, bossman Media.
[00:42:03] We’re a marketing, communication and advertising business. So basically we cover anything to do with communication. So I know that’s quite broad, but we, um, we cover, you know, communication strategy, uh, media buying, creative production. Uh, we certainly do PR and crisis management, social and digital media as well.
[00:42:22] So we cover basically anything, anything to do with communication. Someone asks, we can generally deliver Yeah. Deliver on that. Yeah. Which is fantastic. Yeah. Yeah. Which is great. So we did start out traditionally as just straight out media buys. So we do strategy, implement that strategy in by the media on our client’s behalf, which is, you know, a real honor to do that for, for clients and very important and, um.
[00:42:44] Then we grew, we grew the business and brought in those other aspects and brought them in-house, which is great. So yeah, it, it’s great to have it under the one roof. We’re a team of eight at the moment. Uh, we were bigger in before Covid and you know, we all know what happened there.
[00:42:57] Shaun Wallis: Yeah.
[00:42:57] Scott Reinemann: Uh, but, you know, we’re a good, solid team and you know, we’ve got a real, we’ve always.
[00:43:01] Employed people, not necessarily on their skills, but for who they are and what their outlook is and, and how they fit into the, the vibe of BossMan Media. Yeah, the culture. And we’ve done that the whole time and it’s something that we truly believe in and, and it’s worked in our favour a hundred percent.
[00:43:15] We’ve had super long term, um, uh, employees, uh, who have only grown and moved on to, you know, bigger things or different things. And yeah, it’s been wonderful to see. And most of those we’re still in contact with, so it’s been fantastic. So we’re a great business and well, I hope everyone says they’re a great business, but we we’re doing what we love.
[00:43:33] We’ve got a great team and we just, we just love it. We just love partnering with people and bringing them on board and we just do the right thing, mate. We’re just fair dinkum.
[00:43:41] Shaun Wallis: That’s pretty much us. Just genuine, right? It’s genuine and, um,
[00:43:44] Scott Reinemann: bit cheeky as well
[00:43:45] Shaun Wallis: at times. Bit cheeky. You haven’t lost the cheekiness, the Skelly wag.
[00:43:49] Um, yeah. Why would you, why would you change? You know, I think that, uh. You know, we’re all, we’re all different. We’re all made up different, we see the world differently. Mm-hmm. We’ve all got different lenses. Um, and it’s a true testament to the. The different members, different demographic, different cultures within the Good Bloke Society.
[00:44:08] We have members in their twenties. We have members in their, their, their late seventies. Um, and you know, we, we, we have a lot of, and obviously good blokes, right? Yeah, absolutely. Just good blokes that get along, non-judgmental. Um. And just, uh, yeah, just share the, share the journey. Share the ride. Yeah. That’s big of it.
[00:44:26] Absolutely. So I’m gonna, uh, I’m gonna fire a few questions at you. Yeah, mate, Scotty. So, um, it’s been great to talk and learn more about your, your story and get to know you even better. Obviously, we’re, uh, we, we, we don’t live far apart. We’ve caught up quite regularly since you’ve joined the community and.
[00:44:43] Um, so mate, we’re at the drip tray now. We’re at the bar. We’re having a couple of cold FIEs and, uh, so we’re gonna fire a few questions, right? Yeah, mate. Um, mate, what, what are you most passionate about now, you know, yeah. You’ve got to a stage in your life that, um, you’re at, what are you most passionate about?
[00:45:00] Scott Reinemann: Look, I, I, I mean. I, I’m simply just passionate about every day. I, I, I just love every day life. I think it’s wonderful that you, you wake up and you just get into it. Yeah. And very passionate about my family and work. Of course. Yeah. Yeah, yeah. I really love it. Like I really, really love, you know, what we do and what we deliver each day and, you know, um, yeah.
[00:45:19] It’s, it’s just been a great part of my life, so I’m very passionate about that. I dig each day.
[00:45:23] Shaun Wallis: Yeah. And so that’s a good thing to be passionate about. You know, we. Um, you know, ’cause waking up every morning’s a, a gift. Yeah, absolutely. You know, we should be, we should be grateful for, uh, for that, that, um, opportunity.
[00:45:36] Um, you know, we take a lot of things for granted. Mm-hmm. Uh, what, what’s your favorite food?
[00:45:41] Scott Reinemann: Oh gosh. Um. As a former chef,
[00:45:47] Shaun Wallis: did you like cooking yourself something in the kitchen to finish the day on?
[00:45:52] Scott Reinemann: I’d forgotten I’d literally nearly forgotten about that. Um, yeah. Uh, if I had to choose a fruit, steak is my favourite.
[00:46:00] You know, I love eating out just as much as I love eating at home, though, um, I do enjoy cooking and, and I grew up like a day. Out in the yard with dad and a day in the kitchen with mom. So I could cook, but not any like to the level of what a, a chef or a real cook could do. Um, but I still enjoy it to this day.
[00:46:18] But I’m very, very lucky that my wife loves cooking. Yeah. And it’s something she really enjoys. So I, I’m treated to lots of different things. Yeah. Yeah.
[00:46:25] Shaun Wallis: Nice. So, okay, so having a good steak, right? Yeah. What, what, what, what would you enjoy having a drink? What’s your favorite drink? To, to down, um, and enjoy that steak with, oh,
[00:46:34] Scott Reinemann: well, red wine Shiraz.
[00:46:36] Yeah. A hundred percent. I, I love wine with a passion. And you’ve
[00:46:39] Shaun Wallis: been to a few of our wine events.
[00:46:41] Scott Reinemann: wouldn’t miss one. Yeah. I love collecting wine and I love drinking it. I love looking at it. I love. Reading about it. I wish I understood more about it. I, I, by no stretch of the imagination, terribly pretentious about wine, I just, if you like it, drink it.
[00:46:56] Yeah. I couldn’t care how much you spend on it or how much I spend on it. You could get, if you get a good bottle for 20 bucks, great. Yeah, it’s 200 bucks, but it’s awesome. Go for it. Yeah. Yeah. But it, I just, I, yeah. Buy
[00:47:05] Shaun Wallis: it and, and, and, uh, dec can it and drink
[00:47:09] Scott Reinemann: it. Yeah. Yeah. I love it. So I’d have to, if it’s steak, it’s red wine.
[00:47:11] A hundred percent.
[00:47:12] Shaun Wallis: Now. Okay. Three people dead or alive Oh, yeah. That you could invite and have a, uh, dinner with and have a night with. Who, who, who, who would your choice be? Who There’s
[00:47:22] Scott Reinemann: so many.
[00:47:23] Shaun Wallis: Yeah, there’s so many, but, um, only get
[00:47:25] Scott Reinemann: three. Okay. Okay. If I had to choose three, um, I would, I would love to. Sit down and talk to, um, Obama.
[00:47:34] Yeah. America, Obama. I think that would be fascinating. Yeah. What amazing. What a great leader. Yeah. I, I, a wonderful leader. I dunno if you’ve ever heard his podcast with Springstein. He does. It’s called Renegades. Have a listen. Oh yeah. Um, uh, I dunno if they still do it, but anyway, it’s out there in the ether.
[00:47:49] Um, yeah, I reckon he’d be fascinating. Um. Jimmy Buffett.
[00:47:56] Shaun Wallis: Yep.
[00:47:57] Scott Reinemann: Yeah, I reckon he’s just, well, he’s no longer with us, unfortunately. No, no. Uh, I reckon his stories throughout life would just be sensational.
[00:48:05] Shaun Wallis: Be more than a night.
[00:48:06] Scott Reinemann: It would be more than a night. I’ve read a few books on his, his, uh, journey and, um, I think he’s.
[00:48:12] I think he would just, it would be great to have a listen to. And, um, having got to experience the bombers in that part of the world recently. Um, even more interesting. And then keeping in the musical theme, Stevie Ray Vaughan. Okay. Yeah. I mean, he passed away in 1990 in a helicopter accident. Um, but he’s just probably one of the all time gators.
[00:48:33] Greatest blues guitarists, you know, rock blues and just broke, you know, brought that genre to life. But yeah, Stevie Ray Vaughn by the Way’s brother Jimmy Vaughn. He had a great band called Fabulous Thunderbirds, and he’s still around. Okay. Passed. But yeah, poor old Jimmy Away. A bit of a music B. Yeah.
[00:48:47] Passed. Yeah. But poor old Jimmy passed away and I think it was 1990.
[00:48:50] Shaun Wallis: Okay. Favorite color.
[00:48:54] Scott Reinemann: Ah. Blue.
[00:48:55] Shaun Wallis: Blue. Okay. Yeah. That’s standard for, for first few, um, members. I asked that question. That was, uh, we had some purples and some greens. Mm-hmm. Makes your greatest. What’s your greatest life achievement?
[00:49:10] Scott Reinemann: Greatest achievement.
[00:49:11] Greatest achievement Life. Something. Making it to the age I am.
[00:49:15] Shaun Wallis: Yeah.
[00:49:16] Scott Reinemann: A hundred percent. Yeah. Hell yeah. Um, why not? Yeah, I’m quite grateful that I’m here.
[00:49:22] Shaun Wallis: Yeah. Um, greatest piece of advice.
[00:49:29] Scott Reinemann: Never fall asleep on a nudist beach.
[00:49:34] Shaun Wallis: You’ve been told that a few times. Have you spent any time on a nudist speech? Yeah, I did. Oh, you
[00:49:38] Scott Reinemann: did? Yeah. I don’t recommend it because you get sunburnt where you shouldn’t.
[00:49:44] Shaun Wallis: So who gave you the, that’s my advice to You. Gave. You gave, okay. So that’s, it is not the greatest advice you’ve received. It’s the greatest advice you are giving our audience.
[00:49:52] I can give someone. The greatest advice I was
[00:49:54] Scott Reinemann: ever given is very simple and it involves swearing, but it is. Just don’t F up.
[00:49:59] Shaun Wallis: Yeah,
[00:50:00] Scott Reinemann: yeah,
[00:50:00] Shaun Wallis: yeah. You can say the F word. Yeah. We’re on the Good Blokes with a Purpose podcast. We’re nonjudgmental correct and we’re not perfect. We’re definitely not perfect. Just don’t fuck up.
[00:50:09] It’s as simple as that. Uh, don’t f up, fuck up. That is it. We all do. But, um, you gotta repent and, uh, you gotta learn from your, uh, mistakes. Scotty. Mm-hmm. A good bloke society. What does it mean to you, mate? What, what does the, um, what does the Good Bloke Society
[00:50:26] Scott Reinemann: mean to you? Yeah, certainly. Um, joining. It’s a great bunch of people.
[00:50:30] A a really great bunch of people. Everyone’s got a story. Everyone’s like, everyone’s got a story no matter what. And, and. You should take time to listen to everyone’s story because it’s fantastic and, uh, I think it’s just a great bunch of people. It’s a good business network and uh, the events are awesome.
[00:50:48] Yeah, really good events. Yeah. Fantastic. Yeah, so I think the whole overall, the community itself is fantastic and, and I don’t think it’s, it’s non-judgmental and it’s whoever you are. You just get on with it, meet people, say Good day, have a beer. Have you got any
[00:51:03] Shaun Wallis: highlights from your time at the GBS mate?
[00:51:05] Is there, has there been any events or, oh, well, the
[00:51:08] Scott Reinemann: footy events have been fantastic. Yeah. I like the lunches, uh, the wine ones are clearly my favorite, but, um, I, I haven’t been to a bad event, Sean, so, no, I think they’re all good. I think they’re fantastic. Well run, well, well put together and, and interesting, you know, you wanna get value for money as well, so you do wanna meet people, you wanna see things, you want to listen to speakers and learn new things.
[00:51:29] And if you walk away with something, it’s fantastic. And that’s generally happened each time.
[00:51:33] Shaun Wallis: Thanks mate. And, uh, we’re on the Good Blokes with a Purpose podcast. Yes. And they’ll, last question mate to you, Scotty, is, uh. What is your purpose now? What is your purpose from today going, uh, forward the eighth of, uh, 8th of April.
[00:51:47] We’re, we’re recording this podcast. Yeah. And, um, yeah, we will. Uh, what’s your purpose?
[00:51:52] Scott Reinemann: Well, I think my purpose is whilst I’m here, is to contribute to society effectively. That’s my purpose, uh, whilst I’m here. Um, but I guess, um. My other purpose is when it’s time to leave, I hope I leave my mark.
[00:52:06] Shaun Wallis: Yeah, leave a bit of a, a legacy and leave, leave, uh, some positivity behind.
[00:52:10] Scott Reinemann: Yeah, I think so. And then, you know, hopefully, you know, my time traveling around the sun will mean something.
[00:52:16] Shaun Wallis: Yeah. Yeah. Unfortunately not everyone gets, uh, a lot of time. And, uh, we’re now outta time. Right. And how quick’s that going? That’s, uh, yeah, really quick. That’s, um, it’s been an enjoyable chat, mate.
[00:52:28] I’ve, I’ve really enjoyed the relationship that we’ve built. Um, it, it’s, it’s. The thing I love about, it’s the, the one thing I love about the Good Bloke Society is creating relationships with people and good blokes like you. Correct. Um, we’ve got a, a, a lot of them within our community. Uh, I’m really hopeful that this journey is a long one.
[00:52:48] Mm-hmm. Um, and that we’re, we’re looking back and maybe listening to this podcast in 20 years and going. Wow, that was, uh, two Scully Wags, you know, back there in the day when we were sitting on our recliners, maybe at a retirement village.
[00:53:01] Scott Reinemann: Absolutely.
[00:53:01] Shaun Wallis: Next door to each other. But no, mate, really appreciate your time being part of our community.
[00:53:06] Yep. For anyone that’s listening for the first time through yourself, um, all just listening and have picked up on our podcast, um, please jump online if you want, wanna know more about the Good Bloke Society, get involved in any of our events. Just hit the website www ww we all know how to Google, don’t we?
[00:53:26] goodblocksociety.com.au. That’s, uh, another episode over and done with number 11 for 2025 and, uh, let’s look forward to what’s to come. Scotty, I look forward to a red wine with you. How’s that?
[00:53:37] Scott Reinemann: Absolutely Shawnee. Yeah. Can’t wait.
[00:53:38] Shaun Wallis: Boom. Okay, mate. Cheers. Great episode. Uh, look forward to, uh, what’s the come for the year, so thank you all.
[00:53:44] Cheers.
