How BossMan Media refreshed a trusted brand’s digital presence
At BossMan Media, we love working with brands that are great at what they do – and Nelson Irrigation Australia is no exception. With a reputation for delivering high-performance irrigation solutions across the country, they’ve built a strong network of dealers and loyal customers. But when it came to their digital presence, they knew it was time for a refresh. That’s where we came in.
A Brand Worth Soaking In
Nelson Irrigation Australia has dealers spread across the nation and a product range that’s trusted by farmers, growers, and industrial clients alike. But their online assets and communications weren’t quite reflecting the innovation and quality behind the brand. Our mission? Help Nelson Irrigation Australia show up online with the same strength and clarity they bring to the field.
How We Turned on the Tap
We rolled up our sleeves and got to work across multiple touchpoints:
- Brand Refresh: We gave their digital assets a clean, modern update, including a full redesign of their Pricebook. This essential tool for dealers now looks sharp, feels intuitive, and aligns perfectly with the refreshed brand identity.
- Social Media Strategy: We helped Nelson Irrigation Australia build a stronger voice online. From product highlights to dealer shoutouts, we crafted content that’s informative, engaging, and true to the brand’s values.
- Video Editing: With an in depth library of video content, Nelson had plenty to work with, they just needed help turning raw footage into polished, scroll-stopping content. We edited and repurposed their assets into short-form videos that work beautifully across social and email.
- eDM Communications: We created targeted email campaigns to keep dealers and customers informed and engaged. From product updates to seasonal tips, these eDMs are helping Nelson Irrigation Australia stay top-of-mind and build stronger relationships.
Here’s the runoff
With a national footprint and a reputation for delivering high-performance irrigation solutions across agriculture, industrial, and commercial sectors, Nelson Irrigation Australia is a business that knows how to get results. But when it came to their digital presence, they were ready for a refresh.
By designing eye-catching digital assets, sharpening their communications, and laying the foundation for a stronger social presence, we’ve made it easier for their network to access the tools and information they need.
We’re proud of the work we’ve done together so far, and even more excited about what’s ahead. Because when a brand like Nelson Irrigation Australia is firing on all cylinders, online and off, the results speak for themselves.
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