Each market required a different marketing strategy, tailored to hit the specific needs and hot buttons of each community. Campaigns drove foot traffic into the regions, supporting local businesses and driving spend during the event. We developed new marketing campaigns for each event, taking previous campaign learnings to tweak strategies, ensuring the best outcome and return on investment.
- Event Management
- Marketing Strategy
- Media Planning & Buying
- Public Relations
- Graphic Design
- Video Production
January 2020 saw the Geelong Outdoor Living Show celebrate its 7th year. A multi-platform campaign was executed across a four-week timeframe to ensure the event was top of mind for consumers.
Social media, digital display, search and outdoor drove web traffic and enquiry in the weeks leading up to the event. Ten days from the event, a burst of activity across radio and television further saturated the Geelong market to drive foot traffic across the event weekend.
The 2020 show recorded record numbers across the three days, leaving event organisers, exhibitors and punters thrilled.
The BossMan team’s marketing strategy exceeded our expectations. Their ability to work collaboratively with our team was exceptional and they envisaged the campaign concept and executed all elements in a timely manner to the highest degree. Their professionalism and ability to understand our audience resulted in a campaign that far out-performed campaigns from previous years.
CEO, GTR Events