Brand Ambassador Manu Feildel.

Scholtès

Establishing Brand Personality.

The goal of this campaign was to infuse Scholtès with a sense of personality and warmth, making the brand more accessible and emotionally resonant for consumers. Partnering with Manu Feildel allowed Scholtès to tap into his large, dedicated fanbase, which was particularly influential among women and cooking enthusiasts.

With Manu on board, BossMan Media developed a series of relatable and captivating content featuring him using Scholtès appliances in real-world, home cooking scenarios. The content showcased Manu’s skills and passion for cooking, blending his personal charm with the high-quality, luxurious features of Scholtès products.

Driving Engagement & Capitalising on Timing.

We harnessed the power of social media platforms where Manu already had a strong presence to distribute this content to a wider audience. BossMan Media, a leading Melbourne digital marketing agency, harnessed the power of Instagram, Facebook, and YouTube to spotlight the unique features of Scholtès appliances, highlighting their performance and elegance in a way that felt personal and approachable.

Beyond digital content, Manu took an active role in hosting trade nights and engaging directly with Scholtès’ clients. This personal interaction not only gave the brand a human touch but also provided an opportunity for consumers to connect with the face behind the brand in a memorable way. The face-to-face engagement proved crucial for building deeper relationships and trust with existing and potential customers.

The timing of the campaign was pivotal. At a peak point in Manu’s celebrity status, the partnership capitalised on his visibility, leveraging his media appearances and public persona to amplify Scholtès’ reach. This alignment of two French icons, Manu’s culinary expertise and Scholtès’ premium appliances, created an undeniable synergy that made the brand both aspirational and approachable.

Execution & Influencer Collaboration.

BossMan Media executed the campaign in several strategic stages to maximise its impact. A key part of this involved working closely with Manu Feildel to generate highly engaging social media content. From Instagram stories to cooking tutorials, the posts felt authentic and resonated deeply with the target audience. Behind-the-scenes shots of Manu preparing French dishes using Scholtès products, paired with his effortless charisma, helped solidify the brand’s connection to home cooking and sophistication.

Manu’s direct engagement with customers during trade nights allowed Scholtès to form personal connections with its audience. These events were not only informative but also entertaining, as attendees had the chance to meet Manu in person and experience Scholtès products firsthand.

By positioning Manu Feildel as the face of Scholtès, we were able to capitalise on his popularity and media presence. The campaign centred on Manu’s authentic endorsement, ensuring the message was both relatable and credible. Pairing a celebrity chef with a high-end appliance brand achieved the perfect balance between aspiration and everyday usability.

Results & Lasting Impact.

The campaign’s success was undeniable, delivering outstanding results for Scholtès in terms of both brand recognition and sales. Key outcomes included:

• Increased Sales
  Following the campaign, Scholtès quickly became one of Australia’s top-selling cooking appliance brands. The association with Manu Feildel elevated the brand’s appeal, particularly among women and cooking enthusiasts, contributing to significant sales growth.

• Enhanced Brand Recognition
  Scholtès saw an increase in brand recognition and recall, as the partnership with Manu Feildel positioned the brand as both high-end and personable. This alignment helped Scholtes stand out in a competitive market, elevating its status as a premium brand that still felt accessible.

• Enduring Brand Loyalty
  The emotional resonance created through the campaign had lasting effects on brand loyalty. Consumers not only viewed Scholtès as luxurious and high-quality, but also as a brand that genuinely understood and celebrated the passion for cooking. This synergy between product and personality fostered long-term affinity with the target demographic.