El Questro, Kings Canyon and Lizard Island.

Delaware North

Strategic Approach.

BossMan Media, a full-service agency offering expertise as a digital marketing agency, creative media agency, and social media marketing agency, designed a comprehensive strategy to elevate Delaware North’s three resorts while positioning Lizard Island at the forefront of luxury travel.

The campaign focused on:

• Showcasing the LI x Dom Pérignon partnership, which offered guests an unparalleled blend of indulgence and exclusivity.
• Leveraging data-driven insights to identify and target high-value audience segments, including couples celebrating engagements, anniversaries, or milestone events.
• Running parallel campaigns for El Questro and Kings Canyon to highlight their adventure and cultural experiences, ensuring a diverse range of travellers were reached.
• Positioning Delaware North as a leader in transformative travel experiences, with Lizard Island as the pinnacle of high-end luxury.

Execution & Engagement.

To reach and captivate the right audience, BossMan Media executed a multi-channel digital marketing campaign that included:

• Instagram Stories & Influencer Marketing – By collaborating with high-profile influencers, we amplified the appeal of Lizard Island’s luxury experience, driving engagement and conversions.
• Celebrity Engagement – One of the standout moments was when Will Smith engaged with campaign content, bringing unprecedented visibility to Lizard Island.
• Personalised Audience Targeting – Insights revealed that many visitors to the Lizard Island landing page were personal assistants researching on behalf of executives. This allowed us to refine our targeting strategy and reach key decision-makers more effectively.

The Dom Pérignon Collaboration.

The LI x Dom Pérignon experience was a central highlight of the campaign. To amplify its impact, BossMan Media:

• Created compelling content to showcase the seamless fusion of fine champagne and luxury travel.
• Developed targeted digital ads and sponsored content that drove high-intent traffic to dedicated landing pages.
• Designed visually rich landing pages tailored to convert interest into bookings, reinforcing Lizard Island’s reputation as the ultimate destination for discerning travellers.

Results & Impact.

The campaign’s success was undeniable:

• Expanded brand reach through influencer marketing and social media storytelling, generating significant engagement.
• Enhanced audience targeting, allowing for refined messaging that resonated with high-net-worth individuals and luxury travel planners.
• Boosted Lizard Island’s prestige through strategic collaborations and high-profile endorsements.
• Increased direct bookings and inquiries, solidifying Delaware North’s position as a premier luxury hospitality brand.

Through this campaign, BossMan Media demonstrated its expertise in high-end travel marketing, crafting a powerful narrative that positioned Lizard Island—and Delaware North’s entire portfolio—as must-visit luxury destinations.