Lizard Island is a luxury escape destination targeted to an affluent audience.
Our campaign included educating consumers on how the LI x Dom Pérignon experience worked, profiling potential customers and leading them to the landing page for nurturing and conversion.
- Marketing Strategy
- Digital & Social Media
- Digital Content & Management
- Influencer Tactics
We targeted young professionals in relationships, with behavioural attributes that coincided with looking at engagement rings, around their date of birth for celebrations, and other significant life events.
Through data and offline behaviours we learned that many of the users who visited the site were in an age bracket that didn’t coincide with the consumers who visited the island. We identified that a portion of our audience were personal assistants researching for their employers, so adapted targeting accordingly.
Utilising Instagram stories and influencer based targeting we unlocked new audiences, establishing Lizard Island as leaders in luxury and at the forefront of innovative partnerships.
We even attracted the likes of Will Smith – yes, THE Will Smith!!
We were blown away with the creative and results of this campaign. It is one of our most successful cross-promotional partnerships to date. We attracted and converted new audiences in record time, increased our database and Dom Perignon’s, putting ourselves in an excellent position for the following peak season.
Thank you BossMan!
Marketing Manager, Delaware North