The Greyhound Adoption Program (GAP) needed a TVC created to showcase how adorable and adaptable retired greyhounds are, what wonderful pets they make, and how suited they are for singles and families alike.

BossMan’s creative team designed and produced a stunning TVC which tugged at the heartstrings of viewers across all TV networks, both metro and regional. The reaction was overwhelming, and the campaign was stamped an outstanding success with many greyhounds finding their ‘fur-ever’ home.

  • Marketing Strategy
  • Media Planning & Buying
  • Public Relations
  • Video Production
  • Event Management

BossMan’s creative team wrote and produced a jingle to complement the campaign and a new slogan was born from the words – “A true friend by my side’’ but our work was not finished…

BossMan was tasked with getting the word out of a great new partnership between the McGrath Foundation and Greyhound Racing Victoria, called Go the Pink Dog.

To promote this initiative, BossMan’s PR Unit launched a stunning PR event in Federation Square, starring 80 greyhounds, all wearing the Pink number 8 rug. The event took place during the morning peak hour commute, attracting potential owners who relished the opportunity of getting up close and personal with the greyhounds while learning more about their gentle and loving temperament.

They say never work with children or animals, but with over 80 greyhounds, the event was deemed a stunning success for raising awareness of the “Go the Pink Dog” initiative and finding retired greyhounds their new ‘fur-ever’ home.

The BossMan team developed strong creative and a marketing strategy that ensured the success of our campaign. They were a great team to work with, passionate, and efficient in their approach.

Ben Davies.
Marketing Manager, Greyhound Racing Victoria