BossMan designed a campaign to create hype amongst key demographics in Perth, across social media, digital display, press and radio, as well as engaging local media to generate PR awareness. Executed in stages, the campaign slowly pulled back the ‘red curtain’ to reveal the luxurious, aesthetically pleasing new entertainment destination.
- Marketing Strategy
- Media Planning & Buying
- Digital Content & Management
- Public Relations
- Digital & Social Media
- Graphic Design
Partnering with Nova 93.7, BossMan negotiated an exclusive screening of the highly anticipated 2018 film, A Star Is Born, maintaining the hype of the new cinema after its opening.
Listeners had to enter a competition to go into the draw to win tickets to the special screening, generating new audiences for Palace Cinemas in Perth.
Following the launch of the traditional cinema, BossMan launched the premium offering, Palace Platinum, extolling the virtues of the Platinum experience.
The launch of Palace Raine Square Cinemas was a huge success, and the cinema continues to delight audiences in Perth. It’s Cinema Reimagined.
The BossMan team execute our campaigns nationally with precision, always going above and beyond to ensure the best outcome for Palace Cinemas. Not only are they professional, but they are also so much fun to work with.
Marketing Director, Palace Cinemas