Raine Square Cinemas.

Palace Cinemas

A Strategy Built for Impact.

The goal was to create anticipation around the launch of Palace Raine Square Cinemas and Palace Platinum Raine Square, positioning it as the must-visit destination for movie lovers seeking a luxury experience. By targeting key demographics in Perth, the campaign aimed to ensure maximum visibility and sustained engagement. A carefully planned phased launch across multiple media channels helped build momentum, maintain interest, and continuously attract moviegoers.

Targeting both local residents and visitors, the campaign leveraged social media, digital display, press, and radio, while working closely with local media outlets to amplify PR efforts. The approach resembled a slow reveal, introducing the core Palace Raine Square Cinemas experience first, before unveiling the premium Palace Platinum offering. Strategic radio partnerships and PR outreach ensured the brand remained a key conversation point, keeping Palace Raine Square Cinemas top of mind in Perth.

Execution Across Multiple Channels.

To create widespread awareness, the campaign utilised a broad mix of social media, digital display ads, press coverage, and radio promotions, each tailored to engage different audience segments.

A standout activation was an exclusive screening of the highly anticipated 2018 film A Star Is Born in partnership with Nova 93.7. Listeners had the chance to win tickets to this special event, generating buzz and a sense of exclusivity around the new cinema. This promotion not only attracted moviegoers but also introduced a fresh audience to the Palace brand.

A phased launch strategy played a crucial role in maintaining momentum. The campaign first introduced Palace Raine Square Cinemas, focusing on its state-of-the-art facilities and superior viewing experience. Once audience interest was established, the Palace Platinum experience was unveiled, highlighting its premium amenities and luxurious atmosphere.

This gradual rollout helped build intrigue and excitement, encouraging repeat visits.

Media Engagement and PR Success.

A key component of the campaign was engaging with local media to drive coverage and word-of-mouth awareness. BossMan Media worked closely with Perth-based journalists, entertainment influencers, and radio hosts to position Palace Raine Square Cinemas as the city’s premier entertainment destination.

Traditional media coverage was complemented by influencer collaborations, ensuring a mix of credibility and social engagement. Through well-executed PR efforts, the launch became a major talking point across multiple platforms, reinforcing the Palace brand’s premium positioning.

Results That Delivered Lasting Impact.

The campaign successfully drove significant foot traffic to the new cinema, attracting local moviegoers eager to experience the elevated offering. The exclusive A Star Is Born screening further cemented Palace Raine Square Cinemas as a go-to entertainment venue, creating a lasting impression on attendees.

With a combination of radio promotions, social media activations, and PR outreach, the campaign achieved widespread brand awareness across Perth. The introduction of Palace Platinum was particularly well received, resonating with a discerning audience seeking a high-end cinema experience.

Beyond the initial launch, Palace Raine Square Cinemas has continued to thrive, maintaining a strong presence in the city and engaging with customers through follow-up promotions and brand activations.

This sustained success underscores BossMan Media’s expertise in delivering impactful, multi-channel campaigns that not only generate immediate buzz but also foster long-term brand loyalty.