BossMan was engaged to develop a campaign to educate and inform consumers in Tasmania and Victoria on why they should choose ‘choice of repairer’ in their vehicle insurance policies.
BossMan developed a campaign strategy to be executed across Tasmania and Victoria including creative strategy and development, media strategy and buying, digital strategy and advertising, media buy, campaign creative strategy, campaign website creation, and creative execution.
- Strategy and planning
- Media Buying
- Campaign Optimisation and Management
- Creative Strategy
- Creative Production
The campaign was optimised over a three-month period, where consumers were targeted and led to a landing page where they could download a FAQ brochure. Consumers were incentivised to engage with the campaign by signing up to go into a competition to win their car insurance policy for a year.
The client saw the campaign as a great success, seeing an impact through their member network, as well as 20,000 users visiting the landing page, and 10% competition entries and brochure downloads.
BossMan had to ensure the privacy of entrants’ details and the security of their data throughout the campaign in line with our policies and procedures.
The campaign was executed across radio, transit, billboards, in-store flyers and posters, digital display, Google ads, and social media.
Not only was the BossMan team an absolute pleasure to work with, they developed and executed a fantastic campaign that engaged our members and the wider automotive industry. Their knowledge, creativity and professionalism is exceptional and this campaign was really a testament to that.
Industry Policy Advisor - Industry Divisions, VACC